Recent projections suggest that 60 percent of the meat eaten in 2040 will be alt, a figure I think may actually be too conservative. An estimated 95 percent of the people buying alt burgers are meat-eaters. This is not about making vegetarians happy. It’s not even about climate change. This is a battle for America’s flame-broiled soul.
This Is the Beginning of the End of the Beef Industry [outside] >>
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The statistics don’t show a continuing buying trend from omnivores. These products are multi-ingredient, highly processed junk food. Unless cultured meat is successful, I don’t see the current processed faux meat upending the industry anytime soon.